Womens Advertisements Negative Effects

Wo handss Advertisements Negative EffectsAdvertisements in mien have a significantly negative affect on womens egotism-esteem and body image. Women, particularly young women take a back up hear at themselves and whitethorn feel insecure ab erupt their sort when flipping through a cartridge holder filled with advertisements. When we look at advertisements today, we perk sit arounds that be perfectly sightly. There are two companies whose ads stand out especially for the thinness of the models. Versace advertisements stand out because the models are so boney that it becomes more than just a product. Victorias Secret models in their advertisements are besides too perfect that it sets a banner for macrocosm flirtatious and beautiful.In one particular Versace ad, there is a model wearing a white dress that is standing in a way that makes her reckon ultra thin. She is standing in front of a sea blue thistle background that makes her white dress pop even more. She is in any case property a Versace bag and wearing a ring. She looks distressed but as a high fashion model, this is the standard for Versace. She looks extremely tall, wearing really high heels, and her body step ups al close deformed. This is a trend in Versace ads because thats what the guild considers beauty. This may be just an advertisement, but it overly does so oer much more. It sends a message to young girls that looking like a model is the ideal way to e considered beautiful.When it comes to publicise, women are portrayed in a way that makes the public feel less perfect. Media set a standard for beauty that is beyond natural or even attainable to just some young women. Being surrounded by all these advertisements makes young women emotionally and personally confused about their bodies. Young girls are usually told it matters who you are on the inside, not the outside. This notion has less value as epoch goes on because media says otherwise. There is no way of esc aping what media considers beautiful. Advertisements are found all over you turn, magazines, newspapers, bus-stops, billboards and especially on television. Advertisements for make-up and other beauty products contain the closely artificial concept of beauty.In Victorias Secret advertisements, the models are not as odd as Versaces, but they are extremely thin. They have what most would consider perfect bodies. Since they are kip downn for advertising lingerie, there are standards for how a model should look. Many young women compare themselves to these models even though they dont get the special beauty treatments that models usually get. Even though pictures are perfected on the computer, women still try to picture themselves as models. It is especially hard because of the amount of ads distributed in all directions.Even though these advertisements may be entertaining for men to look at, women take so much more from advertising. Women get the idea that if they look like a model, men will find them more attractive. The main message of these ads is if you want to be beautiful, demoralize this product. But the hidden messages are within the ad itself companies collect these models as just objects of advertising. The public sees these models as a reflection of the self that they dream to become. The idea is when you buy lingerie from Victorias Secret, you feel as sexy as the models appear. Even though this may motivate women to buy the products, it may still make them feel insecure. match to a analyze through by enquiryer Gayle Bessenoff, Ph.D., women became less confident about their bodies after masking ads containing skinny models. Half of the women got ads of skinny distaff models advertising clothing. The other half(prenominal) of women got ads for everything else besides clothing that contained no female models. After viewing the ads, the women stainless surveys rating various emotions. As a result, the women who viewed the ads of skinny models pe rformed worse on all the surveys. Bessenoff said that women who already have piteous opinions of their physical carriage are at an even greater risk for negative effect from media images. The obligate goes on to say that these images of women arent as original as they appear according to a website called girlpower.gov. Images showed especially in magazines are touched up and the models are airbrushed to flawlessness which results in a perfect depiction of the female body.An article done by Body Image and Advertising on the healthy place website states that skinny women in advertising can organize to unhealthy behavior in women and young girls. According to the article, The average fair sex sees 400 to 600 advertisements per day, and by the time she is 17 years old, she has received over 250,000 commercial messages through the media. This is a lot of ads aiming at one person. According to the article, 69 per centum of girls in a study say that magazine models influence their i dea of the perfect body shape. It is very unrealistic to cypher that every charr has the same body type and that every woman can look like the models if they work hard enough. The article also goes on to say that girls who already have body image problems and low self esteem are even more significantly realized by constantly be surrounded by advertisements in fashion and beauty. It states that males are also affected by the images in advertising and also go through body issues to meet up to the standards of what is depicted in advertising. Advertising is very powerful and even though many women know that it is unrealistic, others get caught up in the idea of perfection.Even though advertising has negative effects on women, close to say that it also has virtually good sides to it. According to an article by Mike Howard, women favour to buy products advertised by thin models. Howard talks about a research done by business professor Jeremy Kees. Kees research team came up with a conclusion that women who viewed ads done by skinny women felt hurtful about their bodies. Even though these women felt bad about their physical appearances, they considered the brands more highly. The second set of women viewed ads done by regular sur demonstrate women, even though they didnt feel bad about themselves, they considered these products having a overturn value. After the study was completed, women were offered cookies as a thank you for their participation. Surprisingly, the women who viewed skinny models were foursome times less likely to accept the cookies. The main point of this article depicts that women regard products pitched by thin women more highly and are more likely to purchase them.Another benefit of thin models in advertising was proven by a research done by the University of Bath in the U.K. The researchers found that two-thirds of the women they interviewed preferred skinny models portrayed in print advertisements over larger sized women. The researc hers interviewed 470 female undergraduates. They found that 67 percent of women favored thinner models while only 29 percent favored models of a larger size. The women who favored thin models were also reasonably thin themselves and believed that weight can be controlled by dieting or exercise. They tended to ring the thinner models were more elegant, interesting, likeable and pleasant according to the study. The study resulted in regular women favoring thin models because they can relate to them in some way and think that weight can be controlled. The larger women tended to think that the thinness is a result of the skinny models genetics and their weight cannot be controlled. The size of models also didnt matter to the larger women.The responses to some of these articles mostly reward the idea that women should be aware of what is presented to them. They should have more knowledge about what s depicted in media.Although it is proven by some studies that women prefer to see skin ny women advertising a product, it doesnt make them feel stop about their bodies. The women may regard the product highly because of a thin woman, but this only benefits the product be advertised. It benefits the companies more than it does the women who are being exposed to such artificial beauty. Advertising promotes the idea that you have to look a certain way to be beautiful. It may not be obvious at first glance, but it sparks something in women that targets their self-esteem, this drives them to purchase these products. danger about womens bodies lead to depression, eating disorders and other emotional problems. Young women face these problems as a result of this idea of beauty portrayed by media.It may be surprising to see that women admire the perfect bodies being shown in the media, but the main point is that it hurts them in the end. Insecurity leads to consumption, thats what drives companies to advertise. It may be seen that companies benefit from the insecurities of w omen by manipulating their minds to think that they need to look like that so they should purchase that product. It is sad to see that beauty is being delimitate by media. Women should know that perfection in created on a computer. By accepting this, they can feel better about their bodies and be beautiful through their eyes and not those of the media.

Implementing child rights

Implementing s switchr rectifysIntroductionOne basic human dutys regulation l attending down in the Universal Declaration of Human Rights, 1948 is that entirely human beings atomic number 18 born free and equal in self- compliments and rights (Article 1 UDHR). However, specific every last(predicate)y vulnerable groups such as women, indigenous people, and baberen view as been assigned special security by the UN legal framework (Henry J. Steiner P. Alston, 2000).The UN pattern for the Rights of the babe, 1989 remind us that nipperren, whilst retaining their entitlement to the full range of human rights, atomic number 18 lots marginalised or excluded, and represent a special case deald surplus safeguards (Defence for Children International (ed), 1995). Therefore, the Committee on the Rights of the Child father also espo implement about twelve General notices (in addition to two Optional Protocols) command States on specific issues such as HIV/AIDS, the aims of p edagogics etc (Committee on the Rights of Child-General Comments). The Committee in 2005 pick out General Comment 7 (GC7) on Implementing Child Rights in Early Childhood (The Committee General Comment 7 of 2005). GC7 recognises that in implementing the UNCROC States hearty functionies have often over looking fored young children as rights holders (GC7 para.3). The Comment seeks to redress this by clarifying State compacts for UNCROC implementation with respect to all children below the age of 8 (GC7 para.4). The UNCROC regards young children as counterweightless marrow controlrs with evolving capacities (Art. 5) requiring age-appropriate guidance and confine whom, both as individuals and as a constituency, have a voice which must be mothern callable consideration. P arents/Caregivers and States are reminded to balance control and guidance with respect to evolving capacities of the young child, and of the obligation to facilitate genuine participation of young children in the process touch their discipline (The Committee General Comment 7, 2005).In this 21st century, when we Australians are busy counting our economic and political success both at national and international level, steady is much needed to be through to improve the side of children in Australia for the coming future (Nyland, 1999). In this essay, I have tried to discuss the fictitious character of earliest childishness settings in enacting and promoting the children rights such as participation, protection and prep and in making these rights open to Australian children.Childrens Rights Setting StandardsLegal conceptions of childrenThe adoption of the recipe on the Rights of the Child marked a fundamental shift a focusing from past conceptions of children and childishness to a new one. Until whence, the law had seen a child as quality the property of the father to be dealt with and disposed of as he saw fit (Hart et al, 1991). However a abstract shift took place during the nineteenth century, based on the perception of children as vulnerable and so in need of protection from poverty, the voices of industrialization, immigration and urban keep. In addition, to being considered property, the child began to be considered as a resource to indian lodge (Hart et al, 1991).The human rights try of the 20th century, previously focalisationed for liberal rights was extended to children (Hart et al, 1991) though children were still seen as vulnerable and in need of protection but this status was subsumed in a broader understanding of children as full human beings with all the human rights and fundamental exemptions that all human beings have. Their need for protection was change into a right to protection. They had a right to be free from exploitation, detestation and vault of any kind. Seeing children as rights-holders (The Committee GC7, 2005) had implications beyond child protection, however. It meant that, like all human beings, they were also e ntitled to freedom of speech, freedom of religion and belief, freedom of association, the right to didactics and to the highest attainable standard of health, and so on.The UN Convention on the Rights of the Child, 1989The UN Convention on the Rights of the Child is the universal statement of this new conception of rights-holders. The United Nations General Assembly on Nov 20, 1989 adopted the UN Convention on the Rights of the Child (UNCROC). In 1990 Australia ratified the UNCROC and to date 191 countries have ratified the Convention, part US and Somalia have become signatories (Berenice Nyland, 1999). The Convention is considered to the around comprehensive and complete international legal document on childrens rights concerning their protection ripening and welfare (P. Alston, 1991). The Convention deals with the child-specific needs and rights. It requires that states act in the best interests of the child.The Conventions objective is to protect children from discriminati on, neglect and abuse and serves as both a rallying point and a useful tool for civil society and individual people, working to protect and promote childrens rights (Berenice Nyland, 1999). In many ways, it is an mod instrument.Categories of rights under the UNCROCGreenwood suggests that the rights set out in the Convention fall into third categories (Module 1. way out 2 The Convention on the Rights of the Child)Provision this category includes the right to posses, receive or have access to the right to behavior story (Art. 6), a name and a nationality (Art. 7), health attending (Art. 24), education (Art. 28), adequate rest and play (Art. 31), special cope for disabled children (Art. 23), an adequate standard of living (Art. 27), care after abuse (Art. 39), and respect for the cultures from which the children come (Art. 30).Protection it ramify the right to be shielded from harmful acts and enforces such as insulation from parents (Art. 9), sexual exploitation (Art. 34), and physiologic abuse and neglect (Art. 19).Participation this class encompasses the right to be heard in discussion affecting the childs life so that the child has freedom of expression (Art. 13), freedom of thought and religion (Art. 14), and the right to be heard in court (Art. 12).The UNCROC, 1989 formally-agreed standards cover provision rights (to necessary, not luxury, goods avails and resources) protection rights (from neglect, abuse, exploitation and discrimination) and participation rights, when children are reckon as active members of their family, fraternity and society, as contributors from their graduation years (Alderson, P. 2000).The power of the Convention for Children in AustraliaSince the ratification of the UNCROC in 1999 by Australia till 2010, we bum say that the Convention has realised neither the brightest hopes of its supporters nor the most dire fears of its opponents (Butler, B., 1993). The ratification of an international instrument by Australia, such as the Convention, does not ipso facto make that instrument part of domestic law hence the UNCROC is not part of Australian domestic law. Therefore, it has not revolutionised public policy making for children, that it has led to many very significant initiatives and reforms (Module 1. Is the Convention enforceable, p 29). It has depictd a new substructure for examining the situation and treatment of children, bringing a rights strain to what previously were seen as purely welfare issues. The effect of this is that the Convention has been state an international instrument relating to human rights and freedoms for the purpose of Human Rights and Equal prospect Commission Act 1986 (Cth) (Module 1. Is the Convention enforceable, p 29). Consequently, the Convention has allowd the legal and conceptual basis for the establishment of childrens commissioners in most Australian jurisdictions.Childrens rights and advance(prenominal) childishness settingsEarly puerility, the inte nt from birth to 6-8 years, is a significant and unique beat in the life of every individual. Every child needs and has the right to positive experiences in primaeval childhood. As with every other physique in life, positive supports and adequate resources are necessary for meaningful growing.In their everyday lives, children largely stay at bottom and relate to trey settings their home, schools and unskilled institutions (Rasmusen, K. 2004). These purlieus have created by adults therefore quality early childhood practice is built upon the unique share of the adult. The competencies, qualifications, dispositions and experience of adults, in addition to their efficacy to reflect upon their enjoyment, are essential in supporting and ensuring quality experiences for all(prenominal) child (Wyatt, S., 2004). This demanding and central utilisation in the life of the young child needs to be appropriately resourced, supported, and valued. Therefore, quality early childhood ca re and education must value and support the role of parents (Thorpe, R., Thomson, J., 2003). Open, honest and courteous partnership with parents is essential in promoting the best interests of the child. Mutual partnership contributes to establishing symmetry and continuity between the diverse environments the child experiences in the early years. The learning of connections and interactions between the early childhood setting, parents, the extended family and the wider community also adds to the enrichment of early childhood experiences by reflecting the environment in which the child lives and grows (Thorpe, R., Thomson, J., 2003).Basing early childhood services on childrens rightsChildrens rights are relevant to early childhood education and care. The Convention on the Rights of the Child is directed towards the well-being of every child and the full knowledge of every child to her or his full effectivityity (Butler, B., 1993). Early childhood education and care shares that direction and commitment. The Convention states that the first objective of education is the development of the childs personality, talents and mental and physical abilities to their fullest potential (Art. 29 (1)). Early childhood education and care contributes to the full personal development of children.Early childhood institutions contribute to implementation of the requirements of the Convention in recounting to the childs right to the highest attainable standard of health care (Art. 24), the right to education (Art. 28), the right to protection from exploitation, abuse and neglect (Art. 19), the right to play and inexpert activities appropriate to the age of the child and to participate in pagan life (Art. 31). Institutions also have contingent regard for the specific needs and rights of particular groups of children specified in the Convention refugee and asylum seeker children (Art. 22), children with disability (Art. 24), children of heathenish and religious minor ities and indigenous children (Art. 30), children set in alternative care (Art. 20), children who are the victims of abuse and neglect (Art. 39) (Alderson, P., 2000).In Australia, the wideness of childrens rights to early childhood care and education is recognised in many of the key documents that express the determine and goals of the sector. The first commitment to children in its Code of Ethics is to act in the best interests of the child and the second commitment is a more usual one, to respect the rights of children as enshrined in the UNCROC and commit to advocating for these rights (ECA Code of Ethics, 1990). Its policy positions are based on principles that reflect adherence and commitment to the Convention on the Rights of the Child (ECA position statement consulting with young children). They are expressed in rights terms All children have the right to access and participate in early childhood programs and services (Inclusion of Children).Childrens rights issues for ea rly childhood institutionsEarly childhood education and care institutions address childrens immediate needs and well-being, that is, childrens lives as children (Rasmusen, K. 2004). They provide children with opportunities for learning, play and socialisation. They provide the foundations for literacy, numeracy, later learning, and future life opportunities. They also focus for addressing the rights of disadvantage and particular groups of children such as indigenous children, refugee and immigrant children, children with disabilities, children from poor families.The way childrens rights are interpreted and acted upon in early childhood institutions it has some cultural/social implications (Berenice Nyland, 1999). For example, when children interact in the complex cultural environment of a day care setting that can provides us with insights into how they construct their views of the creative activity and culture. Therefore as adults we should observe children very closely in raise to understand what they are trying to tell us about their surroundings. generally caregivers based children developmental activities on observed activities of children focusing mainly on the individual child and areas of development and divide children into developmental areas which is a paradox because one area or dimension can not live by itself. Therefore the practitioners should be motivated to plan for the different areas of development and therefore move away from play-based curriculum since tasks are developed to aid a particular area of development and overlook or neglect the ideal of whole child (Nyland, 1999). Another constraint of current way of recording children behavioural observation is that we record observed behaviour meaning something already has been done by a child (Nyland, 1999) so we look at the child of yesterday and not at the child potential (Vygotsky) in upcoming future.In a child care sum caregivers can create an environment focusing to strengthen c hild development in a more holistic way which will give to the caregivers a better understanding of the physical and social settings of children from where they belong. In the child care centre the caregivers can also identify culturally correct customs and can use it as a culturally niches (Nyland, 1999). The adult/caregivers role in these developmental niches/physical and social settings is one of scaffold the child experiences (Valsiner, 1987) through an environment that is carefully considered in relation to trey metaphorical zones (Cole, 1996).These metaphorical zones make up the developmental niche and consisted of three zones i.e. zone of free movement (ZFM), the zone of promoted activity (ZPA) and the zone of proximal development (ZPD) (Valsiner, 1987). ZFM is understood as the childs access to the environment, objects, events and ways of acting (Cole, 1986). ZPA covers a childs particular action, or response which encouraged him/her to give by a more competent member of the culture or from the same physical environment (Nyland, 1999). But when the ZPA is matched to the childs present development state which guides further development then it is referred as ZPD (Cole, 1996).In early childhood setting the caregivers role is more important and dynamic since s/he can use the metaphorical zones as guide for designing and providing space, objects and interactions. The caregiver own role can be deliberately designed for enhancing the perceived developmental potential in an articulated cultured environment. The cultural activity where development is most likely to occur in a cultured environment is cognise as leading activity and such activities can be thoroughgoing(a) through manipulation for infants and spontaneous play for children (Bodrova Leong, 1996).For better understanding of the role of early childhood settings for the protection of children rights, Berenice Nyland (1999) in article The United Nations Convention on the Rights of the Child Using a concept of rights as a basis for practice, quoted a 20 minutes observation period took place in a day care centre between two babies of under two years, with no spoken language. Kallina started the play by dressting a nappy on a doll. She was thoroughly assiduous and her physical moments were free. She had mental picture of folded nappy because she tried many quantify to match reality with mental event representation. Another baby Claudia coupled the play, took a doll and wrapped a nappy around it. Claudia effective matched the nappy and made no effort to fold it or put it on the bottom half of the doll. Similarly Claudia found another discase doll in the same place and take out a nappy from a nearby mop clothes basket and arrange it around it. The observer was asked to put the nappies on to prevent them falling off. Claudia then took a plastic play gym from an immobile baby and placed it to the book corner. She then placed the dolls underneath the play gym, so they could play.The role of caregiver in this exercise is the childrens actions affirmed the suitability of the available environment created by the caregiver relating to the freedom of moments (ZFM) for the babies and they had access to inside and outside. They were having free quality of space and toys, and also access to domestic equipments such as clean clothes basket. The children initiated ZPA by themselves and there was no need of adult disturbance or guidance. Scaffolding and learning in the ZPD occurred between children, as they were meshed in intentional goal oriented behaviour hence ceremonious their ZPA. Such zones should be dynamic and constantly being renegotiated.This exercise shows that observant children in such expressive way and to see their development within the context of relationships existing in the physical environment of the setting, cultural artifacts, and social interactions gives a comprehensive way of individual child. At one pass on it demonstrates a child s competence for understanding changes and on the other hand the early childhood setting as a learning environment. Such an burn down moves away from the straitjacket of areas of development and affords the child a voice while giving the caregiver a more meaningful role within the relationship (Berenice Nyland, 1999).Early childhood workers as leaders in childrens rights advocacyWe then are needed as advocates for childrens well-being and not totally advocates but leaders in advocacy. The basis of our advocacy should be childrens rights, as recognised in the UN Convention on the Rights of the Child. Why we? Because as early childhood professionals, we have responsibilities and opportunities that require we to be advocates. Our responsibilities come from our role as workers with children. We know them and their needs well (Nyland, 1999). We know what promotes their development and their happiness. We know the importance of services for them being of the highest quality. We also kn ow the consequences of children not receiving the services and support they need for their full development and the consequences of poor quality services. Advocacy cannot be left to others when we have so much expertise and experience (Module 4. Topic 1 Advocacy for children. p 5).ConclusionThe legal obligations of the Australian disposal under the UN Convention on the Rights of the Child are still to be realised, almost 20 years after its ratification. We can move beyond frustration, anxiety and despair and embrace the possibility of hope or the insolence of hope, as Barack Obama (Quote for the Hope) calls it if we are willing to do so. Children have few choices. We adults and professionals have many. The challenge is to choose to place ourselves at their service and in the service of their rights.Children have the ability to construct their own images and now its upto the society how appear it. The early childhood practices, like child study, provide a scheme for listening t o the very young. A belief in childrens rights and an understanding of childrens strength and competence can be used as a basis for improving the quality of childrens daily lives (Berenice Nyland, 1999). By this our early childhood institutions would provide to the children with opportunities for learning, play and socialisation.So the emerging vision is one of an actively fighting(a) and socially competent young child. This young child is ecologically set(p) within family and caregiving environments in relationship with peers as part of a community and as a member of society. This young child is to be considered holistically as a being whose emotional, social physical and cognitive capacities are evolving in various social and cultural settings (The Committee GC 7). Therefore require us to reconsider young, active, participant children in the broadest possible sense, both as individuals and as a constituency.

Citizens National Bank Searches For System Solution

Citizens home(a) swan Searches For dodging SolutionIn the training corpse world, before a caper hind end be solved, it frontmost must be decently defined. Members of the organization must agree that a problem actu all toldy exists and that it is serious. The problem must be investigated so that it can be better understood. future(a) comes a period of devising choice origins, then champion of evaluating to each one alternative and selecting the best solution. The final detail is one of implementing the solution, in which a detailed design for the solution is specified, translated into a physical proscribedline, tested, introduced to the organization, and further cracking as it is utilize over time.Unfortunately, the same mis incurs happen once again and again when organizations decide to embrace a in the raw discipline clay each as a solution to a problem or coiffe of problems the organization perceives it is facing, or a guidance realization that the organiz ation should take advantage of tonicfound opport unit of measurementies to answer more effectively. These mistakes occur repeatedly ascribable to the lack of a thorough dodge abstract which includes a feasibleness examine to determine whether each proposed solution is feasible, or achievable, from a financial, technical, and organisational stand occlusive.The grandeur of stunnedline analysis, nurture carryments, and feasibility psychoanalyze come of their advantages in determining whether each alternative solution is a good investment, whether the engineering science need for the transcription is visible(prenominal) and can be handled by the firms instruction clays staff, and whether the organization is capable of accommodating the changes introduced by the body.Customer affinity management systems ar very popular tuition systems nowadays and discombobulate been hailed as a agency for companies to find, influence, and retain clients, even though industry exp erts advert failure rates for CRM rollouts of up to 70 percent. Thats a disastrously postgraduate figure for initiatives that typi battle cryy cost hundreds of thousandsor even millionsof dollars. Most a good deal the complexity of CRM systems can turn deployments into expensive, time-consuming mistakes when companies embrace a nab CRM parcel from hearty bashn vendors wish SAP, or Seibel while they need all low-cost, faint-to-implement CRM softw be with many common CRM features like necessitate generation and management, betray trailing, and customer dungeon management.Citizens guinea pig hope searches for a system solution pull up stakes be my main discussion in this topic study which I think depicts a wide-eyed example of organizations that underestimate the importance of a thorough assessment to business processes and a plenteous analysis to the projected schooling system to define the requirements of the new system, unattached alternatives, and equivale nce eightfold endurance criteria in order to choose the best available solution which capable of playacting the required tasks, satisfy examplers needs, and compatible with the organizations legacy systems.Singleton Needs a CRM PackageThe initial problem that Mark Singleton was exhausting to resolve is the carrying into action of a CRM system to plus gross gross revenue by raising the number of contacts affinity pious platitudeers were reservation and improving the tracking of these activities so that the bank could learn more from them. Also Singleton wanted a CRM system that places a great value on the person-to-person interactions betwixt his relationship bankers and their customers and doesnt interfere with those interactions and diminishes the relationship bankers rapport with customers. (Lauden, 2010)In the problem-solving process which is especially expensive when we need to sort new systems as a solution to a problem or set of problems the organization percei ves it is facing. The problem in this lesson came from the management realization that the organization should take advantage of new opportunities to perform more effectively, but they didnt apply the four stairs of problem solving. In the problem-solving process to system twist, we would need to take the following four steps (Lauden, 2010)(1) Define and understand the problem.(2) Develop alternative solutions.(3) Choose the best solution.(4) weapon the solution.Citizens depicted object Bank CEO Mark Singleton attaind the first step with an great performance in be and understanding the problem for which they need to build a new system but he failed dramatically in applying the rest of the steps required by the problem-solving process to build a new system. Mr. Singleton did not devise, develop or try several alternative solutions before opting for a new CRM system to solve the problem of typography and manual of arms work up and replace it with a new information system to a utomate some of the bankers tasks. Because he did not develop alternative solutions, he couldnt choose the best solution which led to a failed implementation at the first time.Figure Problem Solving ProcessSource Lauden, prudence Information SystemsNew System Implementation Its touchable and Intangible BenefitsOrganizationally, Citizens National Bank of Texas is a private, full-service bank with headquarters in Waxahachie, Texas, and 200 employees that has operated separately since 1868. Citizens National Bank relies on personal, retail, and commercial customers and serves businesses and consumers in Ellis County and other nearby counties, primarily in communities with populations of 25,000 or less. (Lauden, 2010)Citizen National bank operates heavily manual and count on paper system in which sometimes a salesperson that left wing Citizens National could take records of customer interaction with him or her, leaving the bank with no information to maintain the relationship. The paper system also created too very much information for Singleton and his branch jitneys to process effectively. So that the old paper system cannot support the large number of new customers and the annual grow at a rate of 12 percent. (Lauden, 2010)A major part of Citizen Nationals strategy for continuing growth was to implement customer relationship management (CRM) softw ar. The CRM strategy targeted the banks cardinal main contact points with customers the banks call eye and its sales force. The objectives of a solution for Citizens National Bank would be to reduce the amount of time, effort, and errors in the tracking of activities made by relationship bankers and to increase sales by raising the number of contacts relationship bankers were making and improving the tracking of these activities so that the bank could learn more from them. (Lauden, 2010)Tangible BenefitsIncreased productiveness Using a CRM system give alter relationship bankers to improve their tracking ac tivities with customers, which in turn increase their productivity and give them efficacy to serve more customers.Lower operational be using electronic records will substantially reduce papers utilize and guides in cost saving.Reduced workforce this is will be the result of increasing bankers productivity to serve more customers, which in turn will considerably reduce the workforce required to handle the projected increase in sales.Reduced rate of growth in expensesReduced expertness costs due to paper reduction, and workforce reduction.Intangible Benefits meliorate organizational planning and tractableness because the paper system created too much information for Singleton and his branch managers to process effectively. The CRM system will give them efficient information to shake off effective decisions.Improved decision making having accurate information under executives and managers control will dramatically enhance the decision making.Improved operations The CRM system w ill enable the bank to approve citation and loan applications more quickly.Improved asset utilization and improved imaging control.More information available in a timely manner. deepen employee goodwill because under the old paper system, a salesperson that left Citizens National could take records of customer interaction with him or her, leaving the bank with no information to maintain the relationship.Increased job satisfaction among employees. superior client satisfaction nothing will satisfy the customers more than getting a quick approvals and smooth transactions.Better corporate image this is will result automatically from an increase in job satisfaction among employees and a higher client satisfaction.Why didnt the implementation of the Siebel CRM solution work outI believe that the implementation of the Siebel CRM solution didnt work out for Citizens National because it was not the best solution that applies or fits into the defined problem it didnt work out because it w as not a result of a thorough endurance process that went through precise evaluation for multiple alternatives or solutions. The implementation failed for many factors, I will classify these factors in terms of organization, technology, and slew issuesOrganization the improvement of Citizens National toward nearly all business functions, from tracking customer leads to generating reports about them, was very basic. The Siebel software was manifestly too well-off in features. (Lauden, 2010)From the start, Citizens National had trouble getting the software to fit its quite a straightforward, basic customer-lead tracking and reporting needs.With Siebel, we were spending way too much time turning off capabilities that we didnt need, Singleton explains. An example of functionality that didnt fit Citizens Nationals business mould was Siebels capability for setting up customer support cases. While some large corporations may want to set up a support case with detailed complaint-trac king and resolution functions, the small bank had no use for it. Service complaints that come in to Citizens National are handled on the slip by its call center. For service inquiries that require a follow-up, much(prenominal) as a customer asking about the reordering of checks, the call-center representative schedules an action by sending an e-mail to the employee who handles check orders. (Bartholomew, 2007)People Employees free-base the software to be too complicated. They were surprised to learn, for example, that the system did not automatically convey potential business opportunities for customers on their records. Furthermore, bankers were not able to view multiple relationships between a customer and the bank on the same screen. The spare navigation was confusing and inefficient. (Lauden, 2010)The relationship bankers were the key employees the system was intended to be of value to them, and, in turn, fork up value to the bank. However, they found no bonus in the Sieb el environment because their compensation was based on sales, and sales had generate harder to gather in.Citizens Nationals bankers found the system difficult to navigate. For instance, the banking representatives couldnt understand why an opportunity to ready a loan to a particular customer wasnt listed under the customers record. You devour to assign that opportunity to that person, explains Doug Furney, president and CEO of The Small Business Solution. If you dont bring in those relationships when entering the data, the opportunity wont appear under that customers record. Not eitherone slowly grasped this concept. (Bartholomew, 2007)Furney says the way the screens were laid out in Siebel, Citizens bankers had to flip back and aside between the various screens to identify different relationships that customers had with the bank. Understanding these relationships in the system was very confusing to their bankers, he says.As a result, the banks top sales representatives, who werent eager to change the way they did their work to fit the needs of the software, found Siebels learning curve too steep to negotiate. Citizens Nationals 16 relationship bankers never got over the ease-of-use problems that Siebel presented, Furney says. (Bartholomew, 2007)Technology Citizens National experienced compatibility issues between the database formats in Siebel and those used by the banks totality banking application, developed by Kirchman. As a result, the two systems had difficulty exchanging information properly. The bank was forced to spend a profound amount of time fixing such compatibility issues, which negatively impacted its ability to serve customers. (Lauden, 2010)Citizens National also had to deal with a raft of customization issues, often stemming from the differences between databases. Furney worked to integrate Siebel with Citizens Nationals core banking application. The bank uses banking software from Kirchman, whose vertical systems are used by numero us small and medium-size banks to process and track customers deposits, loans and practice accounts. Trying to get these two systems to talk was a challenge, he says. (Bartholomew, 2007) wholeness basic difference was the way the core banking application set up its customer data palm. The Kirchman system did not have individual fields for both the customers first and sustain look ups, choosing instead to include the full name in a single field. By contrast, in Siebel, the customers first and last name each had a data field. Thats the kind of thing we ran into when we act to marry data from these two different systems, Furney says. This kind of integration takes time, and customers dont defecate how much time is required. (Bartholomew, 2007)Was QuickBase a better solution for Citizens NationalIn my perspective, QuickBase was the best alternative solution that meets the requirements of Citizens National Bank for a new IT system that is an balmy to use, capable of doing some tra cking activities, and store the interactions between relationship bankers and their customers and doesnt interfere with those interactions and diminish the relationship bankers rapport with customers.QuickBase was designed for organizing, tracking, and manduction information among team members in the workplace while encouraging fortify by notifying workers via automated e-mails of updated files, new task assignments, and approaching deadlines. Because QuickBase was not programmed as a unique(predicate) business application, businesses could modify its database structure to meet specific business functions. (Lauden, 2010)One reason some small and medium-size companies, as well as groups deep down larger ones, are adopting QuickBase is its tractableness. Intended not sound for customer management, QuickBase-which is actually more of an easily modified database than a fully fledged business application-can be harnessed for other business tasks. For example, Procter Gamble uses the system to track technology projects. Because its easy to use, runs online via any browser and doesnt require an I.T. overlord to set up, the hosted application is finding its way into all kinds of businesses. (Bartholomew, 2007)There are many factors suggest that the bank ended up with the right approach and the right choice of product, some of these factors areThe Citizens National staffs were able to make changes to QuickBase themselves, so the costs of ownership and maintenance fees were much lower.QuickBase offered Citizens National flexibility that it did not have previously. Because the system was Web-based, the relationship bankers were able to use it anyplace that they had ingress to a browser.Relationship bankers and management received daily updated access to all interactions and transactions, enabling them to track business in a way that was never possible previously.For the first time, Citizens National was able to completely track sales opportunities and, as Singl eton said, where we lost business, so we know where we need to make those extra 10 or 15 sales calls.Also important to the success of QuickBase at Citizens National was Furneys ability to integrate the system with the Kirchman core banking application. Furney configured QuickBase to upload new account information to the core system every night via an XML interface.For example, a banking representative can click on a commercial customers file and immediate deliberate all the contacts that have been made with that customer by bank staff, any actions that were taken on the customers behalf, and the end result. Citizens National bank representatives use it to check on customers to see if there has been a follow-up call to a contact, whether a voice-mail pass was left with the customer, who the salesperson was and the status of the contact. Its been an invaluable tool for us to withhold track of our customers, Singleton adds. (Bartholomew, 2007)A Complete CRM big money is Not for Ev eryone sedulousness experts describe failure rates for CRM rollouts of up to 70 percent. Thats a disastrously high figure for initiatives that typically cost hundreds of thousandsor even millionsof dollars. For smaller businesses or for departments within large companies, even successful implementation at that cost is out of the question. Anecdotally theres a fairly high failure rate attributed to CRM implementations, says Jocelyn Young, program manager for CRM services for IDC. (Desmond, 2010)Customer relationship management systems have been hailed as a way for companies to find, influence, and retain customers. Packages from companies like Onyx, Pivotal, and Siebel go far beyond simple contact and sales managementthey link sales, marketing, and customer support operations into a single, sticky chain. But the complexity of CRM systems can turn deployments into expensive, time-consuming mistakes. some companies need low-cost, easy-to-implement CRM software. Fortunately, affordab le packages have finally matured. (Desmond, 2010)Figure CRM SystemsAll for one, one for all CRM deployments can be expensive because they touch nearly every part of a business. By driving everything from marketing campaigns to call center operations to inventory management through a single experience base, companies are able to fine-tune customer interactions at every point of contact.Source http//pcworld.about.comJerry Norman, president of Market Answers, a CRM consultancy in Austin, Texas, says the broad translation of CRM is part of the problem. If you ask 100 people on the street what CRM is, you are going to get 100 answers. The executives know that they need CRM, but they dont know what they are getting. (Desmond, 2010)One way to sidestep the issue, says Norman, is to narrow the focus of the CRM effort. Lower-cost CRM products such as Microsoft BCentral Customer Manager, SalesForce.com, and SalesLogix provide common CRM features like lead generation and management, deal trac king, and customer support management. These packages can be installed on a partnerships servers or hosted by an application service provider. But while a Siebel deployment can cost several hundred thousand dollars, a package like SalesLogix can be had for less than $50,000 for 20 exploitersa relative pittance by CRM standards. (Desmond, 2010)So I believe that, organizations that would benefit from using Siebel CRM package are the large corporations which use it to connect multiple departments inside the firm like sales, marketing, and customer support operations which will link them into a single, cohesive chain. Example for such organizations is Verizon Wireless, we will examine in the next constituent of this case study how Siebel CRM divine serviceed Verizon to achieve its business objectives and gets a competitive advantage. This case study is taken from www.Oracle.comVerizon Business Delivers New Sales and Support Tools and Improves System Performance by 35%Verizon Busines s Basking Ridge, NJwww.verizonbusiness.comVerizon Business, a unit of Verizon Communications, is a global leader in communication theory and IT solutions. With one of the worlds most(prenominal) connected internet protocol networks, Verizon Business delivers communications, IT, security, and network solutions to many of the largest businesses and governments.Industry Annual RevenueCommunications US$93.5 billionEmployees32,000Our work with Accenture to recruit our Oracle systems has improved system performance significantly. In a fresh survey, 84% of users said performance was faster or much faster. Plus, our sales and support staff have new tools to improve productivity and customer service, which ultimately drives customer retention and revenue. Rob Moore, Director Verizon BusinessChallenges pass sales and support staff with new tools to provide end users with a better experience, supporting customer retention, which is vital in todays competitive communications industryReact to market demands and growing competition from new and tralatitious players in the market with more flexible setImprove system performance and lower maintenance costsStrengthen reporting and enable what if scenario testingSolutionWorked with Accenture to upgrade to Oracles Siebel CRM 8.0 and Oracle Business Intelligence try Edition, taking advantage of evolving technology to support a range of customer-facing communications industry business processesGained new sales and support tools-for tasks ranging from quoting to contact management-to help 15,000 users better serve 250,000 large and midsize business customersImproved pricing flexibility with new, dynamic pricing features that allow the company to introduce new pricing or customer retention offers on demand, instead of requiring code changes and a separate release, which previously took several monthsProvided sales and support staff with a new, easy-to-use interface that supports best practices and improves productivityExpand ed reporting functionality to drive greater visibilityUpgraded hardware and middleware and enabled a service-oriented architecture (SOA) to extend integration crosswise the enterprise and further consolidate systemsLowered support costs and positioned the company for long-term cost savings by reducing customizationsImproved system performance by 35% and accelerated processes by up to 12 hours-vital for a system that processes about 120 quotes, 104 contracts, and 340 opportunities dailyImproved user satisfaction, with 84% noting faster performanceCompleted the upgrade within a short, eight-month timelineCould Citizens National have made a better choice?I think everyone would agree with me that Citizens National Bank could have made a better choice from the beginning if its management followed the required rules and procedures of building a new information system. Citizens National Bank could have made a better choice if its CEO Singleton analyzed the size and scope of the needed syst em and tried to find answers for the following questionsWhat system will provide us with a genuine business benefits?How can the firm accommodate to the changes introduced by the new system solution?What alternative approaches are available for the needed system solution?In the information system world, building a new information system in order to save an existing problem in the business operations requires a deep system analysis. Before a problem can be solved, it first must be properly defined. Members of the organization must agree that a problem actually exists and that it is serious. The problem must be investigated so that it can be better understood. Next comes a period of devising alternative solutions, then one of evaluating each alternative and selecting the best solution. The final stage is one of implementing the solution, in which a detailed design for the solution is specified, translated into a physical system, tested, introduced to the organization, and further re fined as it is used over time. (Lauden, 2010) deathTransforming business processes into an automated information system and taking advantage of new opportunities available through the rapid development of information systems and technologies is never an easy task and should not be taken for granted. In order to achieve high results and gain the expected returns from the investment in new information system, organizations should follow the recommended procedures in building a new system from defining the system requirements, determining its scope, to choosing the best available solution that is capable of performing the required tasks without going through a series of complicated screens that lead to the frustration of end-users.The systems analysis lays out the most likely paths to follow granted the nature of the problem. Some possible solutions do not require an information system solution but instead call for an adjustment in management, additional training, or refinement of exi sting organizational procedures. Some, however, do require modifications to the firms existing information systems or an entirely new information system.sometimes the lack of a thorough system analysis and feasibility study make you get lost in the forest of a complete business application that fits only large corporations and that is exactly what happened to Citizen National Bank in its search for CRM system. While the approach of Citizens National toward nearly all business functions, from tracking customer leads to generating reports about them, was very basic, they chose Siebel CRM system that was simply too rich in features which employees found it to be too complicated.Citizen National Bank could have prevented the demise of five hundred thousand dollars in a learning lesson if they conducted a thorough system evaluation and selection process from the outset in which they would find that the required system was an easy to use system that doesnt exceed a thousand dollar in its implementation cost.

Cognitive Explanations of Depression

Cognitive Explanations of DepressionThe cognitive explanation of depression basic solelyy rests the musical theme that disorders happen because of incorrect deliberateing. There are other explanations for depression, and other interventions.The cognitive approach assumes that behaviours are controlled by thoughts and judgments. Therefore wild thoughts and beliefs cause supernormal behaviours. There are many different models that help to explain how ir quick-scented thoughts can lead to depression. Examples areElliss ABC model This ABC collar stage model was proposed by Ellis in 1962. This model claims that disorders start rack up with an activating event (A) for modelling violateing an exam, which then leads to a belief (B) about why this happened. The belief can either be rational or irrational. A rational belief would be like for model I didnt prepare well enough whereas an irrational belief would be Im too stupid to pass exams. These beliefs then lead to consequences ( C). According to Ellis, rational beliefs lead to wellnessy emotional outcomes and produce adaptive consequences like for example more revision contracts to be done, whereas on the other heap irrational beliefs lead to unhealthy emotional outcomes and produce maladaptive consequences, including depression. here(predicate) is the flow chart of Elliss ABC modelBecks prejudicious leash Beck (1963) violateed a cognitive explanation for mental disorders, but focussed it on depression. He believed that individuals who are depressed feel as they do delinquent to their thinking being biased towards negative interpretations of the world and lacking a perceived sense of control. Beck then identified a negative triad which was a cognitive approach of understanding depression, focusing on how negative expectations (schema) about themselves (e.g. I cant succeed at anything), the world (e.g. I must be successful to be a good person) and the futurity (e.g. nothing will ever change) lead to depression. Beck then claimed that negative schemas may be acquired in an individuals childhood due to a traumatic event. Experiences that ability contribute to negative schemas include parental rejection, bullying at school, and the ending of a sibling. People with negative schemas become prone to making tenacious errors in their thinking and they usually focus selectively on accepted points within a situation going on while ignoring the pertinent information.Cognitive behaviour therapy (CBT) is an effective treatment for all mental health problems including depression. CBT is based on the idea that how we think (cognition), how we feel (emotion) and how we act (behavior) all interact together. Basically, our thoughts determine our feelings and our behavior.It is the idea that forbearings learn how to notice negative thoughts when they brace them, and then test how accurate they are. During CBT, what generally happens isThe therapist and patient notice the patients faulty cognitions.The therapist then tries to help the patient see that these faulty cognitions are not true, for example that the patient does not always fail on anything they do.Both the therapist and patient then set goals to think in a more positive perspective or adaptive ways, for example focusing on things the patient has succeeded in and trying to get on them.Even though the patient may sometimes need to glance back to past experiences, the CBT mainly focuses on the current situation.Therapists sometimes encourage their patient to keep track of a diary so that they are able to accurately record their feelings, actions and patterns.CBT differs from other depressions treatments because it focuses on special problems for a patient and is goal orientated. Along with this cognitive behaviour treatment is educational too because therapists use structured learning experiences that teach the patient to monitor and write down their mental images and negative thoughts. Furthermore, cognit ive therapy helps individuals develop alternative ways of behaving and thinking, which tries to reduce their psychological stress.

Analyzing Marketing Opportunities

Analyzing market Opportunities marketing has a nigh(a) deal been defined in conditions of satisfying customers take ins and wants critics however suffer that commercialise goes beyond that and creates needs and wants that did not exist before. According to these critics, marketers abet consumers to spend much money than they should on goods and assistances they really do not need.Marketing was defined by the Ameri croupe Marketing standoff Board of Directors asMarketing is the activity, set of institutions, and processes for creating, communication, delivering, and exchanging offerings that piss value for customers, clients, partners, and ball club at large. (Approved October 2007)http//www.merchandisingpower.com/ab eruptama/pages/definitionofmarketing.aspxMarketing is the process whitherby society, to supply its consumption needs, evolves distributive systems collected of participants, who, interacting under constraints technical ( scotch) and ethical (social) crea te the transactions or flows which scatter market separations and result in exchange and consumption. Bartles2What Is Marketing? How 10 Experts regulate ItMarketing ProcessThe marketing process consists of analyzing marketing opportunities, developing marketing strategies, planning marketing programs, and managing the marketing effort. (Kotler)3http//nraomtr.blogspot.ie/2011/12/marketing-strategy-marketing-process.htmlAnalyzing Marketing OpportunitiesMarket depth psychology involves market search ab protrude a product or proceeds being offered it involves using primary and secondary data, looking at the economic situation of the country and the legal aspects political aspects, the legislation the competitors new entrants into the market and their market position. This data go forth be analysed using different statistical tools this provide be utilise in identifying short, medium and long term on various marketing activities. This data provide useful info which enables the o rganisation to plans its marketing strategy. For example Tesco a grocery store go away look at what Asda, Lidl Aldi and also what the correspondings of Sainsbury, marks and spencer atomic number 18 doing and their market sh argon. Its in view as this that Tesco leave behind chequer what its marketing strategy go out be.Developing Marketing StrategiesBased on the Marketing research conducted Tesco will be able to determine what marketing strategy it will accept for the next quarter on each of its product range and determine what market segment it will concentrate on. it might decide to contrate on fruit and vegetables or it might decide to concentrate of clothing speciality decision is made to arrive at a product that will expand to the optimal profit. For example Tesco might decide to be a loss leader on a particular product slice maximising profit in early(a) beas Usually at Tesco cost of virtually items are reduced but customers will come in because of this package b ut will end up buying different not discounted.Marketing ProgramsMarketing strategy leads to marketing mix, examples are work out allocation for a particular department, products etcMarketing Mix is the combination of four elements, called the 4Ps ( produce, Price, Promotion and Place), that every company has the option of adding, subtracting, or modifying in disposition to create a desired marketing strategy. (Philip Kotler)4Larry Steven Londre Marketing, IMC, Advertising, Promotion, Media and More. 2012 EditionThere are large number of marketing tools. McCarthy5 provided a categorization for them in ground of four Ps of marketing Product, charge, place and promotion. Under each P, at that place are number of tools.Depending on the organisational choice it is possible to have some on a short term medium term or long term new products are usually on a long term basis In other to carry out budgeting for different marketing tools, sales functions this functions will relate to how sales will be affected be any incremental amount, This is known as sensitivity analysis.Product related marketing tools are in the ashes of quality, branding design,packaging, etc. While price related to commissions, discounts and setmen commission to discount set like buy one and pay for I/2 price for the second.Place related are like on line sales Tesco in retail park, Tesco in large shopping centres and the Tesco express which can be in filling stations or in a neighborhoodPromotion relates to Tesco club card owners who get personal sales promotions or instore promotions and TV and radio jingles or adverts, online and social media campaigns.Market taste was defined by McNamara (1972 p.51) as a philosophy of business counselling based upon a Company wide acceptance of the need for a customer orientation. Profit orientation and recognition of the important role of communicating the needs of the market to all corporate departments .5 Journal of marketing april 1990 Ajay Ko hl and Barnard J Jaworski Market orientation course the construct, research proposition and managerial implicationsThe chief(prenominal) points highlighted here are customer focus and profitability.The chances of new products failing is very ofttimes reduced and it provide the opportunity to cut its loss if indications are it whitethorn not be profitable the a stop can be put to it before the product is launchedWhere market Orientation approach is used there chance that consumer needs are being met with appropriate products or services are higher and inevitably the life product of such products or service will be prolonged and hence more than than profit..Constant feedback from consumers This is an unending process through this constant market research this will enable the firm to make changes to the product as its show fits hence making higher profits and matching those of their competitors..The disadvantages of marketing Orientation areIt whitethorn be difficult to target campaigns at a large MarketConstant market research it is very overpriced thereby reducing profit*Where there is a specialised markets it will be difficult to fulfill the needs of the sub market(consumers) A good example of this is the graphic plotters used for architects similar plotters may not be ideal for factories with specialised technical construction or tool making.Product differentiation may at time be difficult curiously for the likes of retail supermarket where they do not produce the products but for the company branding it is often difficult to differentiate a product and stand out from disputationconsumer wants often change due to income and consumption patterns for example person who lost his/her job will change quickly from buying from Tesco to the likes of Lidl and Aldi. it may be hard to keep up with need of such deal.Marketing environment is mainly made of two variables the micro and the macro factors these factors are mainly internal environment- micro and e xternal environment macroThe micro environment are variables that can be controlled or by management.E Jerome McCarthy 6 said the variables that the company can control in beau monde to reach its target market are the four Ps. Price, products, promotion and place.A Communication-Based Marketing Model for Managing RelationshipsTom Duncan and Sandra E. MoriartyJournal of MarketingVol. 62, No. 2 (Apr., 1998), pp. 1-13Macro are those outside the control of the organisation.they areproximate macro-environmentThe supplier environmentThe distributive environmentThe wider macro-environmentDemographyproximate macro-environment This involves the external forces for example, in the legal, cultural, economic and technological sub-environments. This are the people or firms with organisation adjacent external environment. Of they are marketing firms, are suppliers, competitors and distributors (intermediaries).The supplier environment These are businesses that provide the firm with material an d distribute to their retails in includes logistic companies and retailers the like of TescoThe distributive environment Emphasis is placed on intermediaries such as wholesalers, factors, agents and distributors so that final consumer get productsThe competitive environment The threat of competition cannot be over emphasised the orgainsation must be alert to the strength threat of other companies selling the same product. Ie Pepsi and Coke companies marketing similar and substitute product whether they are of domestic or overseas origin.The wider macro-environment Changes in the wider macro-environment may not be as close to the companys casual operations, but they are equally important this falls into four The main factors making up these wider macro-environmental forces fall into four throngs.Political and legal factors sparing factorsSocial and cultural factorsTechnological factorsDemography In places like Iran, Tunisia, Syria and the middle east in general which were predomin antly dominated by Pepsi, the orgasm of war has change the demography of the area. This is out of the control of Pepsi and It will have to readjust its marketing strategy and marketing Mix for this region.Market part is defined as The process of defining and subdividing a large homogeneous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its intent is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. 7Read more http//www.businessdictionary.comhttp//www.coriolisresearch.com/pdfs/coriolis_tesco_study_in_excellence.pdfFig 1 http//www.coriolisresearch.com/pdfs/coriolis_tesco_study_in_excellence.pdfFig2 http//www.coriolisresearch.com/pdfs/coriolis_tesco_study_in_excellence.pdf (source)Gig 3 http//www.coriolisresearch.com/pdfs/coriolis_tesco_study_in_excellence.pdfTesco provided half-dozen market segments to target the different consumers Need from the up class to the start class i ncome . The segments are self narrative with this concept Tesco was able to unceasingly increase its market share.Buyers behaviour often change depending on products , the consumers disbursal power, consumers needs and how urgent he need the product.The customer identifies a need This often occurs from advertisement from TV, Radio, Bill board social media or manner of speaking of mouthLooking for in stoolation At this stage the customer wants more information about the products and needs to see the product and discuss more with the sale representativeChecking out alternative products and suppliers The consumer at this stage will look for a better buy either in ground of quality, pricing and will compare the product or service with those of other providers,Purchase decision . time at this stage the emptor is install to buy and the sales personnel need to close the sale by giving the buyer an incentive to buy. It could be after sales service it could be a voucher.Using the produc t Cognitive dissonance a fear that the buyer may have made a misuse decision comes to play here especially when it is an expensive here fair how to use and after sales suffice or a form of warranty.There are four main factors that affect a buyer behaviour namely-Social, Culture, psychological and personal..Social Groups membership, reference, aspirational opinion leaders or buzz marketing and family members.Culture A persons wants or behaviour group with share values and ones social class.Personal Age and life cycle, byplay personality and self conceptPsychological Motivation perception and beliefs and attitudes .Market positioning is the manipulation of a brand or family of brands to create a positive perception in the eyes of the public. If a product is hygienic positioned, it will have strong sales, and it may become the go-to brand for people who need that particular product. Poor positioning, on the other hand, can lead to bad sales and a dubious reputation. A number of th ings are involved in market positioning, with entire firms specializing in this activity and work with clients to position their products effectively. 9http//wiki.answers.com/Q/What_are_examples_of_market_positioningWith the current economic situation Tesco has gone to the seedy end of the market competing the likes of Lldl and Aldi. So the focus will be on main stream with competitive price

Teaching Philosophy Essay -- Education Educating Philosophy Essays

T to each oneing PhilosophyGod I love music. I love everything about music. I love performing music, singing music, dancing to music. Most of all, I love listening to music. w atomic number 18 you ever listened to music? I mean really, really listened? I love when you hear a mental strain for the first time and it sends chills up your spine. I love even more when you hear a song for the ordinal time and it suddenly gives you chills ilk never before. But there are two ways of listening to music. You can hear a song as one whole entity and have it make you whole tone so good that you want to retroflex it thousands of times. Or you can hear each part of a song for what its worth the lyrics, the melody, the solo, the bass line, etc., and treasure the integration of each one for the purpose of creating one final product. tenet is like music. Its made up of all these intricate pieces that blend together to create a final product the larn beat of a stude nt. When a child develops something new, he feels great he wants to repeat it thousands of times. As a teacher, you can step back and appreciate everything you did to befriend that child learn the lesson plans, the activities, the rules of the classroom, the parent meetings, the grading, the workshops, etc. The list is endless because teachers are constantly adding on to it, discovering new ways to reach their students and to create the high hat atmosphere for learning. Thats what program line is all about creating the most contributing(prenominal) environment for all students to be able to learn. When students receive great teaching, they sing, dance, congeal to work and listen to the music of the teacher. My life has kind of set me up for the teaching profession in ways I never realized... ...thing new, and in doing so, feel great about themselves and what they have accomplished. My classroom will be a safe and comfortable place for all students, no mat ter the race, gender, favorable class or disability. The students I teach will learn to regard as their teacher, themselves, and each other and will learn to help strengthen the learning experience of their peers whenever possible. As I said before, my objective is to teach students how to learn subject matter, therefore their successes will extend much further than my classroom. As teachers we must realize our influence exceeds the boundaries of our class and we must take on roles that arent generally defined in our job description. Teaching is like music, consisting of a combination of various parts that in the end should put smiles on the faces or send chills up the spines of those who experience it.

Comparing Patricia MacLachlan and Laura Ingalls Wilder :: Compare Contrast Comparison

Comparing Patricia MacLachlan and Laura Ingalls manicComparing Patricia MacLachlan and Laura Ingalls frantic is not an easy task. Both writers have excelled in their writing and their books are completely different. The way Sarah, Plain and Tall and The weeny House Series depict realism, degrees, and time frame sets them apart from distri exactlyively other. I also chose these two authors because both Sarah and Little House are set in the 19th ampere-second. The topics are also very similar. I am comparing their differences in realism, amount of detail, and time frame of story. mads Little House series would be considered realistic parable while Sarah is just fiction. The reason is because Wilder used her own puerility experiences growing up on the plains and during the nineteenth century and expanded on them to create the series. MacLachlan did not grow up in the nineteenth century but in the twentieth so much of her story comes from search and creativity. It is easy to und erstand this from the reading. Wilder writes Each of them had a tin plate, and a steel knife and a steel fork with white jampack handles. This is what families had during the trip on the plains. This is the realism in Little House that is not teachn in Sarah.My next comparison is the difference in amount of detail. Wilder uses more explanatory detail in her series. She re-accounts everything from her younger days as a child on the plains with her parents to how to build a roof. Pa reached lot and pulled up a slab. He laid it across the ends of the sapling rafters. Its edges stuck out beyond the wall. Then Pa put some nails in his mouth and took his turncock out of his belt, and began to nail the slab to the rafters. In this quote we see the amount of detail and explanation by Wilder. In Sarah, the reader knows the family fixed the roof but does not learn how it is done. I am fast and I am good said, said Sarah. And they climbed the ladder to the roof, Sarah with wisps of hair ar ound her face, her mouth replete of nails, overalls like Papas. In this quote we see that it is the emotional detail. Readers see more of this in Sarah. MacLachlan writes on how Sarah misses the sea and her brother and how she wanted to fire her ability by helping with the roof.

Hamlet: Hamlet Defeated By His Own Flaws :: essays research papers

Hamlet Hamlet Defeated By His Own Flaws     In William Shakespeares well known tragic play, Hamlet, the maincharacter Hamlet is overcome by his own reproachs. These flaws are the killing ofPolonius, the killing of Claudius, and most of any by Hamlet being misled by theGhost. The killing of Polonius is a study flaw of Hamlets because it got himkilled by Laertes. Also the killing of his uncle Claudius was tragic, since hewas his uncle and he do Hamlet very angry towards his mother. The last andmost noted flaw of Hamlets was him being misled by the Ghost and engaging inhis plan of madness.     The prototypical of Hamlets flaws is the killing of Polonius. The end ofPolonius was an accident that shouldnt have happened. Hamlet believed theperson rear the drapery was indeed Claudius. After Hamlet draws his rapier,runs it through the drapes, and kills Polonius. He asks? "Is it the might?" Hethen he is drawn into a heated parley with his mother, Gertrude, over theshort wait after old king Hamlets death for her to remarry. He says "Almost asbad, good mother, As kill a king, and marry his brother". The major effect ofhis killing of, Polonius, was indeed his death. This ignite Laertes revengeon Hamlet which resulted in Hamlets death.     Just as the killing of Polonious was a tragic flaw of Hamlets, so wasthe killing of Claudius. This flaw of Hamlets which was to be the solo revengeof Claudius brought upon the death of Gertrude, Polonius, and Laertes. Themadness in Hamlet was to be unleashed only on Claudius. Yet Hamlets path ofdestruction killed his mother, she was killed by the toxicant meant for Hamlet byClaudius. Laertes death was brought on by the killing of Polonius. The duelbetween Hamlet and Laertes, which was the arranged revenge on Hamlet, was thefinal kiosk of each.     Although the killings Hamlet carried out were flaws he possessed,another major flaw was his ignorance in following the Ghost. Hamlet was warnednot to follow the Ghost that there mustiness be some evil in him, but he didntlisten. some(prenominal) Horatio and Marcellus forcefully try to hold back the prince, buthe give not be restrained.

The Scientific Revolutions and Copernicus Book Essay -- History Scien

The scientific rotary motions and Copernicus BookIn the one-sixteenth and seventeenth century a scientific Revolution swept oer Europe. The start of this Scientific Revolution has been atributed to Nicolaus Copernicus and his Copernican Model of the Universe. Copernicus was born in Torun Poland on February 19, 1473. His parents both died when he was real young so he was sent to live with his uncle who was a gritty ranking official in the church. Copernicus studied canon law, medicine, astronomy, Greek, philosophy, and mathematics. His diversified handle of study led him to bring the positions of physician, teacher, member of parliament, and canon law keen for the Church. At the age of 20 Copernicus left Poland for Italy for the purposes of schooling and work. Copernicus unwrapd his theory of a sun centered initiation in his password On the Revolution of the Heavenly Spheres which was published in 1543. This is the same year in which he died at the age of 70. Copernicus waited to release his book until on his deathbed because he feared reprisal from the Church and his peers. Copernicus said he adage his completed work only at his last breath apon the day that he died. Before Copernicus the world believed in the Ptolemaic mildew of the universe. Ptolemy was a Greek astronomer who developed his pretense in 150 A.D. This model held that the Earth was at the center of the universe and that all of the planets, moons, and stars rotated almost the Earth in different spheres. It excessively said that everything in infinite was made up of perfect stuff that was unchangeable. Ptolemy based his model on the teachings of Aristotle.He released his theory in the book The Mathematical Collection. For over 800 eld the Ptolemaic model of the ... ...tter than other(a) planets. We do not sense the apparent movement of our own planet therefore from our vantage point it issues as if the other planets are moving backwards. This process is cognize as recede motion. pull back motion explains why the brightness of planets vary. It in like manner explains why some planets appear to move faster than others.Bibliography- Donald Kagan, Ozment, and Turner. THe Western HertiageBrief variant Vol. 2 Since 1648. Prentice Hall. NJ. 1996 (330-331) - http//www.cvnet/Ftpsites/starfinders/articles/ecu.htm - http//www.gco.org.au/st6/6-4945md.jpg - http//www.gco.org.au/index.html - http//csep10phys.utk.edu/astr161/lect/retrograde/copernican.html - http//ceps.nasm.edu2020/RPIF/IMG/EARTH/earth.gif - http//ceps.nasm.edu2020/RPIF/IMG/EARTH/earthrise.gif - http//www.isomedia.com/homes/cuedeler/astroks.htm The Scientific Revolutions and Copernicus Book Essay -- History ScienThe Scientific Revolutions and Copernicus BookIn the sixteenth and seventeenth century a Scientific Revolution swept over Europe. The start of this Scientific Revolution has been atributed to Nicolaus Copernicus and his Heliocentric Model of the Universe. Co pernicus was born in Torun Poland on February 19, 1473. His parents both died when he was very young so he was sent to live with his uncle who was a high ranking official in the Church. Copernicus studied canon law, medicine, astronomy, Greek, philosophy, and mathematics. His diversified fields of study led him to hold the positions of physician, teacher, member of parliament, and canon law expert for the Church. At the age of twenty Copernicus left Poland for Italy for the purposes of schooling and work. Copernicus released his theory of a sun centered universe in his book On the Revolution of the Heavenly Spheres which was published in 1543. This is the same year in which he died at the age of 70. Copernicus waited to release his book until on his deathbed because he feared reprisal from the Church and his peers. Copernicus said he saw his completed work only at his last breath apon the day that he died. Before Copernicus the world believed in the Ptolemaic model of the universe. Ptolemy was a Greek astronomer who developed his model in 150 A.D. This model held that the Earth was at the center of the universe and that all of the planets, moons, and stars rotated around the Earth in different spheres. It also said that everything in space was made up of perfect material that was unchangeable. Ptolemy based his model on the teachings of Aristotle.He released his theory in the book The Mathematical Collection. For over 800 years the Ptolemaic model of the ... ...tter than other planets. We do not sense the motion of our own planet therefore from our vantage point it appears as if the other planets are moving backwards. This process is known as retrograde motion. Retrograde motion explains why the brightness of planets vary. It also explains why some planets appear to move faster than others.Bibliography- Donald Kagan, Ozment, and Turner. THe Western HertiageBrief Edition Vol. 2 Since 1648. Prentice Hall. NJ. 1996 (330-331) - http//www.cvnet/Ftpsites/starf inders/articles/ecu.htm - http//www.gco.org.au/st6/6-4945md.jpg - http//www.gco.org.au/index.html - http//csep10phys.utk.edu/astr161/lect/retrograde/copernican.html - http//ceps.nasm.edu2020/RPIF/IMG/EARTH/earth.gif - http//ceps.nasm.edu2020/RPIF/IMG/EARTH/earthrise.gif - http//www.isomedia.com/homes/cuedeler/astroks.htm

A Midsummer Night’s Dream Essay: Importance of the Nighttime Forest

A Midsummer Nights inspiration The Importance of the night Forest In Shakespeares play A Midsummer Nights Dream the dark forest is the center of the world, relegating Athens, center of the civilized classic world, to the periphery. Day gives way to night, and mortal rulers leave the stage to be replaced by fairies. The special properties of night in a forest make it the sodding(a) setting for the four turn inrs to set unwrap on a suggest of self-discovery. Shakespeare implies that in darkness, reliance on senses other than eyesight leads to true seeing. In A Midsummer Nights Dream, the nighttime forest, by disrupting and transforming vision, forces introspection and improvisation that benefactor the four lovers on their way to self-understanding. The darkness of the night setting seems particularly important in a play (and a culture) where the language of love relies so heavily on sight imagery. Fairy magic literalizes the contact between love and sight appropriately, Ober ons love juice is applied to the eyes. In the language of the play, to look on or at someone is the nigh common metonymic expression for falling in love with a new person, or for spending time with the one you already love. Lysander steels himself and Hermia against the rill of separation with a call to starve our sight / From lovers food trough morrow deep midnight (1.1, ll. 221-2). Vision and hunger together become the elements of Lysanders metaphor close lovers and separation to see is to be with, and a lovers company is elevated in importance to the need for food and drink. But Hermia and Lysander are not breathing out to see each other by the uncontaminating of day. The scant light of midnight-midnight, when dawn and dusk are both equally far off-will go out all... ... which connotes shallow feeling (Garber 10/13) the word dote is instead mute for description of his former feelings about Hermia (4.1 ll. 163-73). His feelings for Hermia are the ones that have metaphoric ally been snuffed out by the dawn, melted as the snow before the sun (4.1 l. 163). What began in night as magic, as introspection and improvisation, has in daylight coagulate into deep feeling. Although he speaks of Helena being the object and pleasure of his eye, the optic metaphor is accompanied by a proclamation of the faith and truth of his hearts devotion (4.1 ll. 166-7). Introspection allows keener observation new ways of looking ameliorate more ordinary types of sight. Night teaches the four lovers how to see more intelligibly during the day. Works CitedShakespeare, William. A Midsummer Nights Dream. New York Washington Square Press, 1993.

Time and Change in Poetry Essay -- Robert Herrick Thomas Hood Poems Es

Time and reposition in PoetryComparing and talk ofing ii poetrys written by two different people in two different measure on the subject of time and change. Time and ChangeI go out be comparing and discussing two poems written by two differentpeople in two different times on the subject of time and change. Thesubject time and change is cut off of our everyday lives and it affectsour behaviour and attitudes.The first poem I will be studying is To the Virgins, to Make Much ofTime which I will call down to as poem 1 and is by Robert Herrick in the16th Century. The call of the poem makes the reader think that it hasa sexually orientated gist to it. The second poem is I Remember, IRemember, which I will be referring to as poem 2 and is by Thomasgoon in the 18th Century. The title of this poem suggests to thereader that it is a in-person poem based on the poets own lifeexperiences. Both poems public lecture near time and change in different ways.Poem 1 is written to instruct youthfulness people what to do with their timeand poem 2 is written in first person narrative and talks about howdifferent life is.Both poems encourage you to read them and send the same message crosswaysto enjoy what you have while it lasts. I think the time and changetopic is very important and by studying and analysing each poemcarefully, you can see a impudent perspective on life.A theme is something that you can find passim a poem, play, booketc. It lets the reader/audience know what it is about and lets youunderstand the meaning of the piece more clearly. The themes of thetwo poems look at the concept of the changes between being youthful togrowing old and discuss how time passes quickly in your life. Theyboth convey natur... ...It is always instructingyoung people what to do with their time and how to spend it, as wellas a instructive advice. I feel the poem repeats its message excessively manytimes but this helps to tack together the point of the poem across more st ronglyfor people to underrstand what it is about.I think both poems put the point of time and change across strongly intheir own, ridiculous way and it helps people to understand what theactual subject matter direction and is trying to demonstrate. The poemsare written well and both discuss how senescence affects you.Poem 2 make sme think of my childhood and my most cunning memorieswhereas poem 1 makes me think of my future and what could happen. Bothpoems have the dissemble to make you think of the past, present andfuture and lets you know that all tierce are different and its down toyou as to what you do with your life and time.

Adderall: Is Medication the Answer? Essay -- Essays Papers

Adder solely Is Medication the Answer?When growing up, naught is more frustrating then giving your best effort in your nurture work and continuously being un conquestful. The effect it can build on a barbarian is very damaging. Students may feel miserable and non-intelligent in the castroom setting growing up, non to mention, being abstruse all at the same time about why initiate is such an ongoing battle for them. Why be these pip-squeakren trying so hard and never having any success? It is more and more popular today more than ever we see children having these problems inside and outside of classrooms all over the world. Attention Deficit illness (ADD) and Attention Deficit Hyperactivity Disorder ( attention deficit hyperactivity disorder) can become very problematic in a childs life, especially when it is unknown that they have the disorder. In fact, ADHD is the more or less jet neurobehavioral disorder of childhood (Power, et al). It can affect a childs ability to learn immensely. In fact, these children may be perceived as someone they wish not to be by others the class clown, or one who just does not care about school when this is the farthest thing from the truth. According to the National Institute of Mental Health, common symptoms of ADD are inability to sustain attention and concentration, and to be well distracted and impulsive. All of these effects are seen also with ADHD in addition to high levels of activity and inability to control these inappropriate levels of activity. When a child is struggling with symptoms of either ADD or ADHD it would be blue-blooded to understand the problems the child faces in the classroom. Luckily thither are prescription stimulant medications out in that respect that can help assistance these problems, calm the symptoms, and allow the easily-distracted chil... ...niable. Those who are biased against the use of medication essential to re-evaluate the facts. There is no solid proof that danger exist s with these medications that are so commonly used in millions of young peoples lives. It easy to see why parents would be skeptical when considering the medication for their child however, when there is proof that this medication is actually causing harm then there might be some reason to believe that it should not be used. Medications such as Adderall are essential in the lives of those affected by attention disorders. For the millions diagnosed with ADD/ADHD there are possibilities of much success once stabilized on medication. School should be something that is enjoyable not an endless, frustrating battle. With the help of medication those affected by ADD/ADHD now have possibilities of success that would never have existed before.

A comparative study of the ways in which Richard Cameron and Thomas :: English Literature

A comparative study of the ways in which Richard Cameron and doubting Thomas intrepid apportion jurist and sympathy towards the male eccentric persons.In Cant fundament up for falling d have got Cameron is looking at theboundaries of drama and braking them, most of the symbolise consists ofmonologues, we are told of events by the female characters rather consequently, as is traditional in theatre, being shown them. Cameron usesthis to contrive an intimacy between the earshot and the femalecharacters, allowing the audience to empathise with them, justifytheir actions and isolate the male characters. In contrast to thisHardy, in the novel, uses his authorial voice to try and manipulatethe readers sympathies and sense of justice whereas Cameron, althoughhe tries to guide the audience, ultimately leaves them to decide upontheir own opinions.The way the writers describe their characters form the basis of howthey are perceived and influences whether the readers and audiencewant to bri ng them to justice or sympathise with them. Thomas Hardy isa very spectacular writer and conjures up scenes in the minds eye of hisreaders. In the novel Tess of the dUrbervilles Hardy describes Alecand Angels physical and personal characteristics making them morerounded characters and allowing the reader the cleverness to form complexemotions about them such as sympathy.Hardy uses the everyplace spiritualised Angel to personify the average new1890s man. He rejects Christianity and embraces logic rather then thesensual. He therefore falls prey to his emotions. He sees Tess as athing of beauty and idealises her, portraying in his mind andconvincing himself that she is a perfect goddess therefore he doesnot love her for who she really is.Angels character is presented as being gentle with Tess andinterested in her thoughts rather then just her looks, which is in show contrast to Alec. All we had heard about Tess previously fromthe other characters in the novel is that her fortune is in herface. merely Tess wants to be accepted for herself and Angel encouragesher without pushing her.You sir can raise up dreams with your music and drive all such horridfancies away.Hardy shows this as Tesss belief about Angel as her saviour. Thisdescription is in direct comparison to Hardys original description ofit as dim and flattened presentation that whilst Tess is easily pleasedby Angel, Hardy is not so this encourages the readers into Hardysown view.In Tess of the dUrbervilles Alec is presented as amoustache-curling, melodramatic, cardboard-cut-out villain. Hardy useshim to represent both the cheating(prenominal) differences between the treatment ofwomen and stereotyping of women in what was perceived to be an new

Imagery and Exceptionalism in New England :: American History Essays

Imagery and Exceptionalism in New England Jonas Clarke, the minister of the Congregational church in Lexington, Massachusetts, entertained guests at his home the evening of April 18, 1775. The two guests that Clarke hosted were see power a safe harbor from British authorities. His guests, Samuel Adams and John Hancock, discussed strategy with Clarke concerning the conflict with Britain as they attempted to defy their location secret from the British. Supposedly, Great Britain planned to capture these two radicals in hopes of terminating the colonial resistance. A messenger on horseback interrupted their meeting, writes Clarke. therefore came an express in writing stating that eight or nine officers of the kings troops were seen just originally night passing the lane toward Lexington, in a musing, contemplative posture, and it was suspected they were out on well-nigh evil design. Adams and Hancock took heed of this advanced warning and escaped Lexington before the redcoats appeared in the town. Clarke knew they would be arriving soon, and headed to the village green to help assemble the township for the expected confrontation. As the clock struck 200 A.M., the minister helped run the villagers into position. Many on the green were members of his church, and he knew that they were prepared to fight if rage broke out. For weeks, Clarke had groomed his congregation with images of the hardships of their forefathers, and their hopes of a land of freedom, and he was certain(prenominal) that the residents of Lexington would hold fast against the British forces if necessary. After the exchange between the colonists and the redcoats the morning time of the nineteenth, seven lay dead on the town square, some of whom were his parishioners. However, Clarke remained positive(p) that this fight was an important one, and that his congregation wouldcontinue to support resistance to the British tyranny that now was endemic inwardly the colonies.Jonas Clarke use d his sermon as a method of persuasion to garner support for the resistance feces against Great Britain. During his orations, he hoped to invoke a feeling of duty within his congregation. Clarke intended that the sense of duty, in turn, would provoke his listeners to defend Americas rebellion. He used vivid images of the ancient Israelites and the colonists ancestors to depict the struggles they encountered in the past. By doing so, Clarke hoped to show his worshippers the exceptionalism of America.

The Plight of the Black Seminoles Essay examples -- American America H

The quandary of the dispirited Seminoles Scattered through place the Southwest and into Northern Mexico, descendants of the Black Seminoles and Maroons are living in this modern world today. Over unrivaled hundred years ago, the U.S. government seemed determined to systematically eliminate the immanent Americans and manipulate the descendants of the Black slaves. That imperialistic attitude allowed the policies of the U.S. government to trade groups of people with less respect and concern than they treated their livestock.To understand the occupy of the Black Seminoles one has to look back in history to thraldom days of the Southern states, and at tribal changes of the Florida inherings.At the beginning of the ordinal century Native Americans from various groups went into Spanish Florida, establishing a new identicalness as Seminoles (Littlefield 7). The Seminoles broke off from the Creek tribe. The word Seminole means, one who has camped out from the regular towns, or runaw ay (Markowitz 213). Black slaves also fled to the open territory of Florida. The Seminoles who owned slaves did not do so in the traditional woodlet style of bondage. The Blacks (who were also known as Maroons) were not subordinate to their chiefs (Laurence 30). The notation between runaway or, slave, blurred and eventually vanished. Blacks who lived among the Seminoles were useful as interpreters because they round English, or some other European language, and they soon learned the Seminole Muskogean dialect. The slaves who fled to Florida as adults knew the ways of whites and could often predict behavior of a particular situation. and so the association between Blacks and Seminoles was one of affection and mutual respect (Laurence 14). exogamy inevit... ...ribes, and the unfavorable conditions of the Indian Territory of Oklahoma, but they managed to survive. The fact that they were not tout ensemble eradicated and still have descendants living today is a testimony to their t enacity, bravery, and enduring strength of spirit. Works CitedChampagne,Duane.Chronology of Native North American History.Detroit,1994.Laurence,Foster.Negro-Indian Relationships in the Southeast. University of Pennsylvania,1931.Littlefield,Daniel.Africans and Seminoles from Removal to Emancipation.Westport,CTGreenwood,1977.Markowitz,Harvey.Trail of Tears.American Indians.Pasadena, CA.Salem Press,1995.Mulroy,Kevin.Freedom on the Border.Lubbock,Tx.Texas Tech,1993.Porter,Wiggens,Kenneth.The Black Seminoles.University Press, Florida,1996.Waldman,Carl.Who Was Who in Native American History.New York, NY.Facts On File,1990.