Ifrah Naz MAKETING PEST AND SWOT ANALYSIS: Business Marketing: Unit 3 A3

The Pest analysis examines the outside(a) environment and the global factors that may stir a business. This provides a quick re placeation of the external pressures liner a business, and their possible constraints on a business. The P.E.S.T factors atomic deed 18: political Economical Social Technology Political: This is concerned with how political developments, regionally and internationally might strike a businesses strategy. This can include legislation, such as consumer laws, tropeula and the governments view of certain activities. An example of a political impinge on that may affect Bling-Bling is Legislation this being the trade descriptions act. The about-face Description Act 1968-prohibits treacherously or misleading descriptions of goods or services. Therefore this means it is illegal to include designs on the form jewellery and advertise this on posters when these be not prove on the jewellery itself. Also Bling-Bling can not playscript that the bea ded jewellery is made out of metal when they are made from plastic, this is falsely describing the goods and misleading the consumers. If the law is broken at that place are consequences to face. If a customer has complaints about false advertise of the products they could notify the office of Fair Trading or the ad standards Authority. These authorities set up to monitor advertise in the U.

K it makes sure that advertisers confirm to the British encrypt of Advertising and sales promotion Practise. This code stresses that all advertisements essential be legal, decent, clean and truthful. This therefore means that Bling-Bling must view truthful and re! spectable advertising, meaning from the market strategy chosen include dead on target pricing, location of where the pass will be set up and times of exchange e.t.c. Legislation is important and must be abided by the business. For .e.g. if a new health and safety law came to propel that All jewellery shops must ensure their jewellery... If you want to get a salutary essay, order it on our website: OrderCustomPaper.com

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