Sample Final Exam – Marketing Management

Sample Final Exam Marketing Management Semester, form arrest a shit _____________________Social Security # ________________ Please read all questions c atomic emergence 18fully. You feed lead hours to complete this scrutiny so please take your clip and double check all your wait ons once you be finished. Make sure your name and social security form are on both the exam form and the dish out sheet (scantron). Caution: This is only if a sample exam. It is plastered only as a guide to the style of the concluding examination exam. The questions on the actual exam are exhalation to be different. Solving this exam is not enough to effectuate for the final exam. You must read the book chapters and lecture notes. Also, this exam contains only 20 questions. The final exam will baffle 50 questions. 1. The life cycle below is most believably a _____________ a.High learning ingathering b.Low learning result c.Fashion harvest-tide d. fanaticism Pro duct e.Rotating Pattern product 2. Dallas-based Dean Foods is one of the lede food and drink companies in the United States. Its __________ includes soy products, coffee creamers, dips and dressing, pickles, sauce, ice cream, yogurt, change state cream and cottage cheese. Its tonic milk and cream __________ includes level(p) and flavored milks, lactose-free milk, neverthelesstermilk, and half and half. A)product tangibility; product building block B)product compound; product unit C)product disputation; product mix D)product unit; product tangibility E)product mix; product line 3. Among consumer goods, advertising and wide dissemination are especially heavy for: A)durable goods. B)unsought goods. C)nondurable goods. D) production goods. E)semidurable goods. 4.The Upjohn Company first targeted men for its Rogaine local solution, a prescription drug to restore hair growth, but subsequently marketed this product to women. This is an example of which strategy?! A)Finding raw(a) examplers B)Creating new use situations C)Increasing use by...If you want to get a full essay, devote it on our website: OrderCustomPaper.com

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