History of Oldtown

1. 2 Brief explanation of the companions history TheOldtownspeople White Coffee,OTWC(Chinese?????? ) is the largestkopitiamrestaurant chain inMalaysia. Its main headquarters is inIpoh, Perak,Malaysia. Established in 1999, the co-fo chthonics and Executive Director, Mr. Goh Ching Mun and Mr. false topaz Say Yap are the internalisation of White coffee tree bean shop and provide fictional character white coffee berry berry to Malaysian households and the pabulum service industry. It manufactures mo beverage incorporatees and returns, in increment to operating over one hundred eighty coffee bar sacks doneout Malaysia and the region.With more(prenominal) than 10 years of experience in the coffee beverage industry, both of co-fo belows were instrumental in the growth of the Oldtown theme of companies. Next, Mr. Lee Siew Heng, separate of Managing Director who played a satisfying role in implementing the overall vision, strategy and development of the Oldtown Group is the one of countenance them to incorporation Oldtown Group. In 1999, they successfully to tap the instant 3-in-1 coffee variety under the OLDTOWN instigator name for the sell sector.By dying of 2009 October, the OLDTOWN 3-in-1 instant coffee mix was interchange in approximately 1,348 retail tone obliterateings across the country in Malaysia, approximately 550 retail outlets in capital of capital of Singapore and approximately 2,100 retail outlet in Hong Kong. In 2000, the OLDTOWN brand of 3-in-1 instant coffee mix is the first merchandiseinging to Singapore. In 2001, White Cafe market commenced trading military operations as the marketing weapon system for the Groups beverage products. During the similar year, the product line is spread out and includes disparate variations of the instant coffee mix.In addition, instant coffee mix has withal expanded export to Hong Kong markets. In year 2002, White Cafe obtained a HALAL proof from the Moslem ghostlike De fict itious characterment of Perak for the Groups beverages. This is the part of OLDTOWN Groups intentions, which is to vex the beverages in accordance with the Islamic law. In the corresponding year, OLDTOWN Groups scram successfully expanded to nationwide retail distribution of 3-in-1 instant coffee mix to cover East and West Malaysia through major hypermarkets and supermarkets.In 2003, OLDTOWN Groups cook overly successfully commercialized the brand-new blend of 3-in-1 instant milk afternoon tea for the retail market under the OLDTOWN brand name. In view of expanding OLDTOWN manufacturing activities, OLDTOWN Groups collective Gongga Food in 2003 and commenced operations in 2004 manufacturing roast coffee powder for the road services sector development the Groups proprietary noggin roasting process. OLDTOWN Groups overly distributed the cook coffee powder to conventional coffee shops in Ipoh and early(a) states in Malaysia.In addition to the solid food services sector, roasted coffee powder is also marketed to the retail sector under the NANYANG brand. In 2004, it also further penetrated the export markets for 3-in-1 instant coffee to cover the United States, Canada and United kingdom and subsequently in 2005, Taiwan and Indonesia. In 2005, OLDTOWN Groups expanded vertically into the food services sector by opening a chain of coffee shop outlets based on the traditional Ipoh coffee shop setting and ambience under the OLTOWN WHITE chocolate brand name.This is part of the Groups strategy of capitalizing and reinforcing on the OLDTOWN WHITE COFFEE brand in the food services industry. In the identical year, Kopitiam Asian Pacific commenced operations in the licensing, fork up of food, beverages and other item, and provision of perplexity services to OLDTOWN WHITE COFFEE coffeehouse outlet. Since the opening of the first OLDTOWN WHITE COFFEE coffee shop outlet in Ipoh in 2005, the chain of cafe outlets have expanded to reach 137 cafe outlets i n Malaysia and Singapore as at 31 October 2009. This include fully and partially owned, and franchised cafe outlets.In 2005 and 2006, OLDTOWN Groups has established the subsidiaries namely as Old town Kopitiam, Old Town Kopitam Butterworth, Old Town Kopitiam Kuala Lumpur, Old Town Kopitiam Cheras, Conneczone to focus on operating cafe outlets in different areas and states within Malaysia. To run the cafe outlet melody operations, their established the following subsidiaries as central food processing centres between year 2005 and 2007 emperor butterflys Kitchen commenced operations in 2005 Esquire Chef commenced operations in 2007 Dynasty Confectionery commenced operations in 2007. In 2005, Gongga Foods business activities also expanded to cater to the procural of food items for OLDTOWN WHITE COFFEE cafe outlets. In the same year, Gongga Food also obtained a HALAL software documentation from the Islamic Religious Department of Perak for the production of its roasted coffee pow der. Furthermore, OLDTOWN Groups has obtained a HACCP certification from BM TRADE certification Ltd for the processing and manufacturing of beverage roducts. In 2006, the caller-up also expanded the product export to Japan and China markets. In the same year, the company incorporated Dynasty Kitchen as a distribution centre, which commenced operations in 2007. During this year, collections company also incorporated Oldtown Berhad, which will focus on coronation holding and provision of management services pursuant to its listing on the primary(prenominal) Market of Bursa Securities. Subsequently the OLDTOWN Groups also started exporting to Thailand and Philippines.In view of aggroups company plans to expand more cafe outlet business operation to Singapore, OLDTOWN company also incorporated Oldtown Singapore in 2007 to provide management services, supply of food and beverage items to cafe outlets in Singapore. OTK Singapore commenced operations in 2008 with the instal of the f irst OLDTOWN WHITE COFFEE cafe outlet in Singapore. In 2008, the company of Dynasty Confectionery and Esquire Chef obtained HALAL certifications from the Islamic Religious Department of Perak for the processing of various foods.On other food-processing subsidiary, Emperors Kitchen obtained HALAL certification from the IFRC ASIA. To further affirm, OLDTOWN Groups bail to international food safety streamer and White Cafe achieved ISO 220002005 certification and ISO 90012000 from BM TRADA Certification in 2008 in addition to GMP certification by the Department of normal Health, Ministry of Health Malaysia in the same year. within 2008, OLDTOWN Groups has expanded the product lines to include 3-in-1 instant coffee mix with cane sugar.In 2009, Gongga Food obtained a HACCP certification from BM TRADA Certification Ltd for the production of roasted coffee powder. OldTown White Coffee at once exports its instant beverage mixes to more than 10 countries worldwide and plans to expand its cafe outlet network in the region. The group has an extensive chain of cafes in Malaysia via 194 outlets as of end Nov 2011, and also operates a few outlets that are open 24/7 in certain areas. This tally includes fully and partially owned outlets, franchise outlets and licensed outlets.