International marketing management

outside(a) merchandise managementUnderstanding the purification in a country or region in which we ar doing pipeline is a critical skill for the international business person. Without this knowledge, a successful exit to the business venture can be in jeopardy. Culture is the quality in a person or golf-club is regard to excellent in art, manners etc.Definition of refining culture is the identity of a nation culture is the achievement deposit of general knowledge, religion, hierarchies, belief, values, and experience by a group of people in the course of generations through individual and group striving. Culture is a perception. Its not something that physically touched or seen. Culture is the surround and relation between one with otherwise. Culture is communication and communication is culture.Different culture we can describe the culture distinguishableiation by related cultures, psychological science and culture. Culture residuals vary on people behaviour, attitude, r eligion and experience.Related culture refers to that different nation management based on its heathen attitude ethnic system makes management its feature differentiation between others.Psychology and culture is the behaviour or thinking differences between others, for example, village heathen people usually their profession is farming and when they try to do any business or something their thinking starts from farming that how to grow more(prenominal) crops because its their main profession culture and the other hand the people who sully the crops they testament try to improved the business and their thinking will impart more crops in cheap price or they can sell that in high price in the market.Culture and business behaviour, Business policy or style are based on culture, business works run their own ethnic way. Without the cultural attitude a proficient business run is impossible. In different culture business behaviour is vary on its cultural attitude.How the disco ver of culture on selling policy differences of culture is essential to know for a multinational firms, its turn in the knowledge of innovation and the policy of merchandise. Marketing based on cultural equality with the cheeseparing quality of brand that can fulfil the cultural demand, cultural needinesss its big to know for marketing without strikeing the knowledge marketing will unimpeachable. The brand loyalty is important for marketing if brand loyalty does not go forward longer the marketing will unaffectable. High quality of brand is the key of marketing and culture helps to learn to take brand on the desire dapple. stigmatise loyalty reflects its cultural differentional value. Cultural knowledge helps marketing to get the relation with the consumer. Consumer satisfaction is the important part of marketing by providing good brand and care brand loyalty is the result of guest in return. In different culture there is different way of marketing in western marketing like such as leafleting, advertising etc. Marketing is important to keep the customer informed about the new brand and upgrading quality and besides new offers that helps to keep the relation with the customer. Good marketing is also the key of good business.According to Nakata and Sivakumar (2001) suggest that the implement of marketing concepts can be uttered in the generation, dissemination, and national culture. International marketing affect on culture culture nature assess to managers is essential for international market. We explain the affectedness in eight categories is be kickoff.Language is very important for communication and communication is the important part for marketing. In spheric marketing the languages may vary use difference languages. In marketing it is very important to make customer empathize that what the product we are trying to sell. In this case language is very important, customer will not talk on my language, I have to talk on customer language to explain them the features of the product. Religion is another nature of culture. brass needs to make sure that the products and services are not unlawful dis gustatory modalityful to local nation otherwise it will lose its market position and the demand. For an example, In Arabic countries if we try to marketing wine, beer or any kindhearted of alcohol, the market value will very poor and it might get the cultural reaction. Religion is people believed, that people respect and no one wants to go beyond their religion. So in international marketing a vender essential have to be careful about the religion on his marketing process. Values and attitude vary between nations, so before to take a product to other culture or nation we have make sure that it does not make affect on their tradition and dignity. For example in china Nike TV was manufactured by US was banned because to advertise the TV they animated a cartoon of kung fu masters and dragons and Chinese people didnt besides that because they thought it was insult on their nation dignity.Education in international market will vary. In international marketing is important to know the nations fosterage level and the percentiles of educated people. Where the literacy level is low there advertising on the news paper or on magazine will not that affect able. To marketing on that nations radio or TV advertising will be much affect able. Media plays an important role on this ground and in high literacy culture newspaper or paper leaflet plays royal role.Social organizations are how a nation is organized. For example, whats the position of women in this society, how is the country governed or civilized. Technology and Material Culture are also important for international Marketing. The value and the power are use for the product that mustiness be affordable, use developed technology the cost can be reduce and also the quality can improved. The product or service has to be in low cost that all classes people are able to buy that.Law and politics will vary in different nations. For an example, in some countries the society based on democratic marketing and on the other hand in Arabic country the marketing is based on Islam and shariah tradition. A marketer has to follow the law and politics to be the gainer or otherwise it will lose its interest.Aesthetics will vary in our sense, taste etc. For example, if something taste good or smell feels good or looks beautiful consumer will go for it again, solely all the feature of the product must have to be good, if the one good and not the other it will not be success. International marketer is usually known to do marketing in more than one country. Now a days international marketer plays a important role in the globalization market and burst marketing makes better demand. Marketing plays an important role in business and a marketer plays the lead role on this position and thats why experienced and knowledgeable marketer is demandable in the gl obal market. Marketers use different techniques, different policy to get the brand in demandable stage in the market. According to Robert Guang Tian It is important for the marketers know that there is no room for ethnocentrism in the 21st Century marketing practice. Marketers will need to know how to translate an understanding of cultural differences into efficient cross-cultural marketing strategies turning them into a direct plan of action. Cultural illusion is natural but to avoid the illusion a marketer must have to be experienced and knowledge about the culture differences. Illusion process in marketing We can say a better marketing increased the product demand. As we know culture is the identity of a nation and marketing success is based on this identity. Global market has global nature. For an example, if we do marketing for wine in Arabic country it will not worked because all kind of alcohol is forbidden there because of those country are based on their religion Islam. S imilarly if we think about marketing of any brand of cloths it also vary on different culture, different cultural people wear their traditional cloths like most of Asian women they would like to wear sharies rather than skirt or other dresses because of its their culture and they feel agreeable by wearing this on the other hand most of the western women even dont know how to wear a sharee they feel more comfortable by wearing jeans, skirt etc because of their culture. Global environment is global trade culture and organization has been trading with each other for centuries and this trade without marketing is unthinkable. How illusion creates on marketer A marketer must focus on getting attention of customer because marketing is for customer without customer there is no marketing. Customers good relationship and keep them return is the marketer responsibility. Marketer have to make the customer understand that the features of the product, advantage and what the exceptionalty on the product that helps the customer to buy the product but have to be able to reduce cost on customer demand -sometimes some of the environmentally preferred materials are more expensive but the firm have to finding ways through scaling the usage of some of these materials to reduce the cost and save money. Every finality start with a problem, a discrepancy between an existing and a desired condition and a smart marketer should know how to treat with those situations. Cultures are not converging. The prediction of a convergence of culturally different markets into a one-world culture that would facilitate standardization of global marketing activities has turned out to be an illusion. Culture does not support for marketing, the marketer have to do the marketing as the environment nature is. To marketing in a different culture a marketer must know the currency, the way of business, customer demand, how to keep the customer satisfaction, how developed service will better for this new en vironment, whats the different and special feature need to put on the product or services to make differences between others. A marketer has to be careful about customer demand and also the product quality because once it lost the customer demand and satisfaction the product will be out market. Marketer has to gain customer trust by providing good quality. Cultural differences make marketer to take different strategy or policy. A smart marketer got their own policy or strategy to face the different culture. For an example, Recently Nike demands new rules on valuing business, the global chief executive of Nike, one of the most powerful sell brands in the world, has said that companies will have to find more sophisticated ways of judging value and impact on the environment if they are to jib being pushed around by short-term investors seeking a quick profit. The big challenges are twofold. First, moving more Nike business in to direct retail to the customer rather than wholesale sup ply. Second, tackling shareholder short-termism, which drive a focus on profit margins and bottom lines to the detriment of other considerations of social value post the 2008 crash. People prefer local brands. Typically home product and service is more affect able to the consumer than the foreign product. So some smart marketer does much advertizing and marketing about their product to get their local consumer keep in touch. Local brand is more cheap and reachable for the customer. For an example, Asian countries are famous for spices because of their weather support their cultivation thats why the spices so cheap and consumer reachable but in western countries the weather is not good enough for their cultivation, so most of the spices the import from other counties and this is expensive than the Asian countries and they are capable or expert to use the spices.Accordingly, not only does culture influence marketing but marketing also influences culture. Marketers can act as agents of changes within a culture. For an example, Wang cares an American computer company was refused in unite Kingdom to use their motto because of its give ear is sound too close of the word wankers which is not good for a company image. A company name and product quality is the key of consumer response. Good quality always gets good response and off course to get the good response marketer plays an important role in marketing but marketer must have to respect the culture or the tradition and laws, without obeying that marketer will not get any space in the market so each marketer have to follow the rules of culture. To marketing a product in to a different culture marketer have to identify the needs of the culture, for an example, In Rajasthan is the one part of India which is full of desert most of the time the land is dry but if we think to marketing their for Umbrella or winter cloths like jacket the marketing will not that much profitable because this nature does not need this pro duct.Marketing research method also creates illusion on marketer. A marketer has to research on the nations marketing strategy marketing strategy will vary in different nations. Conclusion In my point of view everyone like their products from their own perspective but the marketer have to make consumer understand how is the product and it going to be useful for them or not and a marketer have to be much smart to face all kind of situation.. So international marketing is very important for the global trade and to achieve the goal international marketing have the culture.Reference1. Chris Phillips, Isobel Doole, Robin Lowe, 1994, International marketing strategy analysis, development, and implementation, p-90, published by routledge. 2. Retrieved 12th February 2010 from http//www.tamu.edu/classes/cosc/choudhury/culture.html3. Retrieved 16th February 2010 fromhttp//www.marketingteacher.com/Lessons/lesson_international_marketing_culture.htm4. Retrieved 22th February 2010 fromDefining Cr oss-Cultural Marketing5. Stanley J. Paliwoda, John K. Ryans, 2008, International marketing, p-582, published by Edward Elgar Publishing Limited.Bibliography1. Andrew trick up Schmookler, 2003, The illusion of choice how the market economy shapes our destiny, published by state University of New York..2. George Silverman, The secret of word-of-mouth marketing how to trigger exponential sales, 2001, Published by AMA publication.3. Hans Muhlbacher, Helmuth Leihs, Lee Dahringer, 2006, International marketing a global perspective, 3rd ed, published by Thomson learning.4. Prof Jean-Claude Usunier and Julie Lee, 2005, Marketing across culture, 4th ed, published by prentice Hall5. Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders, 2008, Principles of marketing, 5th European ed, published by Pearson Education Limited.6. Robert Guang Tian, Ph. D, Associate Professor of Business Administration http//www.studyoverseas.com/america/usaed/crosscultural.htm access 8th February 2010