Strategic Analysis Of Disney s The Strategic Actions...

Assessment 1:RESEARCH ESSAY MKT 220- BUYER BEHAVIOUR Student Name: SYED AZHAR QUADERY ID No: 14074858B Stream: B Date: 13.05.2015 Tutor Name: ANIKA VATS PART-A 1. The strategic actions Disney took in terms of consumer focused initiative are discussed as follows:- Firstly, referring to the case Disneyland which is a joint venture between Walt Disney Co. And the Hong Kong Special Administrative Region government has focused on its customers or visitors, they have managed to sort out what is the main needs of its consumers. Like for example when they inaugurated there new outlet in Paris ‘Euro Disney received negative publicity and headlines such as ‘Disney is cultural Chernobyl’, they observed that people had reacted sensitively towards the issues like language, alcohol consumption and price of ticket. The senior analysts of Disney realised that they need to keep the culture of the hosting country in mind. 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