.

Wednesday, May 6, 2020

Strategic Analysis Of Disney s The Strategic Actions...

Assessment 1:RESEARCH ESSAY MKT 220- BUYER BEHAVIOUR Student Name: SYED AZHAR QUADERY ID No: 14074858B Stream: B Date: 13.05.2015 Tutor Name: ANIKA VATS PART-A 1. The strategic actions Disney took in terms of consumer focused initiative are discussed as follows:- Firstly, referring to the case Disneyland which is a joint venture between Walt Disney Co. And the Hong Kong Special Administrative Region government has focused on its customers or visitors, they have managed to sort out what is the main needs of its consumers. Like for example when they inaugurated there new outlet in Paris ‘Euro Disney received negative publicity and headlines such as ‘Disney is cultural Chernobyl’, they observed that people had reacted sensitively towards the issues like language, alcohol consumption and price of ticket. The senior analysts of Disney realised that they need to keep the culture of the hosting country in mind. Some small actions like focusing on friendly cast, better training in terms of strategy, and in terms of culture they removed alcohol ban, renamed the park to Paris Disney, decreased ticket, hotels and food prices, empowerment of employees in order to regain its goodwill. Secondly, while launching its additional branch in Hong Kong having learnt a lesson from its previous mistake, it made sure that it followed or kept the Chinese culture in mind so that no further losses needs to be incurred. Which included Feng Shui to be followed in their interior and exteriorShow MoreRelatedWalt Disney s Objectives Of The World s Leading Producers And Providers Of Entertainment Essay1397 Words   |  6 PagesMission â€Å"The purpose of the company Walt Disney is to be one of the world s leading producers and providers of entertainment and information using its portfolio of brands to differentiate its content, services and consumer goods. The primary financial objectives of the company are to maximize profits and cash flow, and allocate capital to initiatives the development of long-term shareholder value.† Organizational Structure Disney operates using a strategic business organizational structure of theRead MoreDisney Hong Kong856 Words   |  4 Pagesis the Disney Difference and how will it affect the company’s corporate, competitive and functional strategies? The Disney differences are â€Å"high-quality creative content, backed up by a clear strategy for maximizing that content`s value across platforms and markets†. Not only that, it also it is the undisputed long-lasting champion of all vacation destinations in general, and theme parks in particular. That reason is that they do it all right, and no one else comes close. For sure, Disney Difference  willRead MoreStrategic Planning : Walt Disney1592 Words   |  7 PagesMGT411 Strategic Planning Walt Disney Company Strategic Analysis Patten University Disney, Yesterday and Today The Walt Disney Company was formed in 1923 as the Disney Brother Cartoon Studio with Walt and Roy Disney. With the start of Alice Wonderland series, Walt Disney would start a company that would go on to become legend. A staple for all things animation and the standard in which the industry models itself the Disney Company went on to create ground breaking milestones in animation and allRead MoreOrganizational Profile Of Walt Disney Company2296 Words   |  10 PagesOrganizational Profile of the Walt Disney Company: Beyond the Disney?s Magical Experience Pedro E. Cruzfeliciano University of Louisville Dr. Carpenter ELFH 490: Leadership and Management May 29, 2015 1 Running Head: ORGANIZATIONAL PROFILE Introduction In this paper, we will explore the magical experience of Walt Disney Company through the structure and symbolic frames based on the Bolman and Deal?s individual lens. The structuralRead MoreExecutive Summary : Walt Disney Company5985 Words   |  24 PagesExecutive Summary The case is related with a decision regarding The walt Disney Company’s relation with Pixar. Though, history defined their collaboration and success. Pixar’s CEO Mr. Steve Jobs has tried to negotiate the contract but with no success because The Walt Disney Company wants to stay with previous terms. This pushed Steve Jobs to find for partnership with others. This search is a big threat for The Walt Disney Company and it has to decide whether to acquire Pixar or not. Through definingRead MoreWalt Disney s Merger With Capital Cities1620 Words   |  7 Pagesanywhere these days without seeing an advertisment, or something relating to The Walt Disney Company (Disney). Perhaps you are seeing this advertised using a cable network like ABC or ESPN, or possibly on one of the newspaper companies that used to belong to Capital Cities/ ABC Inc. (ABC). In 1995, it was time for Disney to improve on their media outlook. In 1996 at its New York Shareholder meeting, The Walt Disney Company s merger with Capital Cities Inc. created one of the biggest and most prominent mediaRead MoreA Strategic Management Case Study on the Walt Disney Company8543 Words   |  35 PagesA Strategic Management Case Study on Erika Erro | Mimilanie M. Mabanta | Javi Mendezona | Clara Poblador Tour 198 Prof. Emma Lina F. Lopez Introduction Company Background When brothers Walt and Roy Disney moved to Los Angeles in 1923, they went there to sell their cartoons and animated shorts. One could only  dream  that their name would one day be synonymous with entertainment worldwide. But then again, that is how The Walt Disney Company has made their fortunes over the last severalRead MoreWalt Disney1491 Words   |  6 PagesThe Walt Disney Company: The Entertainment King Case Analysis The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney s death, the company started to lose its ground and performance declined. Michael Eisner became CEORead MoreCase Study : Walt Disney Company5336 Words   |  22 Pages1 – Chapter One 1.1 – Case Study Background: The Walt Disney Company was founded on October 16, 1923 when Mr. Walt Disney signed a contract with Mr. Winkler for producing a series of Alice Comedy. Then the company never stop. Its first cartoon Trolley Troubles was released in 1927 whereas, very first â€Å"Mickey Mouse† cartoon was released in 1928 and it was also the first appearance of â€Å"Minnie Mouse† on screen. Moreover, the first full-colour cartoon Flowers and Trees was released in 1932 whichRead MoreMovie Analysis : Snow White And The Seven Dwarfs1697 Words   |  7 PagesThrough Disney animations Walt Disney has cultivated a society driven by stereotypes on gender roles that have restricted the liberties of young girls and boys alike to explore their own individuality. Disney s brilliance transcended beyond his ability to captivate an audience, his true talent resided within his ability to leave a direct impact on his viewers. As the prominent academic Jack Zipes puts it, The power of Disney s fairytal e films does not reside in the uniqueness or novelty of the

No comments:

Post a Comment